Producer Sajid Nadiadwala's Housefull2 (directed by Sajid Khan) song, Papa Toh Band Bajaye, has become extremely popular - so much so, that the producer has tied up with the staff of certain multiplexes all over India to wear the vibrant, neon costumes and retro glares that the cast - Akshay Kumar, Ritiesh Deshmukh, John Abraham and Shreyas Talpade - sport in the song.
Says a source, "It's a unique and different way of promoting the film at various multiplexes in Mumbai and cities across India.
In fact, the song has become such a craze that at various promotional city tours some people in the crowd have also started wearing the clothes sported by the actors. The song has been choreographed by Farah Khan and look and styling done by Aki Narula and people.
Collegians are apparently loving the fluorescent colours, gelled look and retro glasses - the 1970's look in the song. Every film has one USP and the Papa...song is that in Housefull 2. By getting the multiplex staff to sport the same look is Sajid's way of pushing the USP as it has caught on excellently with the people over india. In fact, Sajid has also started giving out the outfits, glares etc, on Twitter and other websites as prizes for contests. At the recently held Singapore premiere of the film, gifts and other merchandise from the song were given out."
Nadiadwala says, "The Papa toh band bajaye song and the look of the artistes have become so popular that we decided to market this at a promotional level on a grand scale."
Says a source, "It's a unique and different way of promoting the film at various multiplexes in Mumbai and cities across India.
In fact, the song has become such a craze that at various promotional city tours some people in the crowd have also started wearing the clothes sported by the actors. The song has been choreographed by Farah Khan and look and styling done by Aki Narula and people.
Collegians are apparently loving the fluorescent colours, gelled look and retro glasses - the 1970's look in the song. Every film has one USP and the Papa...song is that in Housefull 2. By getting the multiplex staff to sport the same look is Sajid's way of pushing the USP as it has caught on excellently with the people over india. In fact, Sajid has also started giving out the outfits, glares etc, on Twitter and other websites as prizes for contests. At the recently held Singapore premiere of the film, gifts and other merchandise from the song were given out."
Nadiadwala says, "The Papa toh band bajaye song and the look of the artistes have become so popular that we decided to market this at a promotional level on a grand scale."
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